International NGO

Context

I worked for an international NGO as a community manager, and focused on developing the social media strategy in order to raise funds through social media.

This meant highlighting our campaigns, but also positioning the NGO in the most impactful trends possible by using newsjacking.

Results

In 4 years:

€2M collected through Facebook Ads (with €150K spent).

Facebook community multiplied by 2.5 (from 180K to 500K followers).

Instagram community multiplied by 10 (from 700 to 7K followers).