FMRS
Social Media Manager
My skills
My skills
I specialize in developing and implementing social media strategies — from content creation (video, visual, and written content) to performance analysis — with 11 years of experience in agencies, in-house and freelance.
Areas of expertise
Social media strategy
Developing and implementing social media strategies, for brands as well as NGOs.
Content creation
Video (including editing), visual, and written content, tailored to each platform.
Social media training
Teaching media and social media at university.
Community management
Managing and moderating B2C and B2B communities, in a positive brand tone of voice.
Crisis management
Crisis communication consulting and handling sensitive situations on social media.
Monitoring and newsjacking
Social listening and reactive content built around trends and current events.
Influencer marketing
Designing and producing content with influencers, including humorous formats.
Facebook Ads
Facebook advertising campaigns, notably to support fundraising.
Copywriting
Writing posts, articles and blog posts, for both B2C and B2B.
Newsletters and direct marketing
Creating newsletters, mailings and SMS campaigns.
Analytics and performance
Tracking results on each platform and building tracking dashboards.
Scripts and storytelling
Scriptwriting and storytelling that serve brand content.
Sectors
Tools
Photoshop
Illustrator
Canva
Premiere Pro
CapCut
PlayPlay
Platforms
TikTok
Snapchat
X (Twitter)
